Avenue Tan (SW 7543)
Illustrative room. Screen colors vary; test a sample before you paint.
Avenue Tan (SW 7543) is a medium, warm beige from Sherwin-Williams: LRV 44, so it reflects about 44 percent of the light that hits it.
Colors that go with Avenue Tan
Four Sherwin-Williams colors picked for Avenue Tan by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Avenue Tan, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Kangaroo | AF-145 | 43.9 | 1.0 | very close |
| Behr | Nile Sand | UL170-19 | 42.6 | 1.2 | very close |
| Valspar | Oregon Coast | 6007-1C | 48 | 2.3 | very close |
| PPG Paints | True Khaki | 14-27 | 43 | 1.1 | very close |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams beige colors nearest to Avenue Tan (LRV 44) by LRV.
Lighter than Avenue Tan
Darker than Avenue Tan
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 7543 |
| Hex | #BCB099 |
| RGB | 188, 176, 153 |
| HSL | 39°, 21%, 67% |
| LRV (light reflectance value) | 44 |
| Lab L*, a*, b* | 72.3, 0.5, 13.3 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Avenue Tan (SW 7543), published as #BCB099
#ACA697
#CDBA99
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
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Common questions
- What is the LRV of Avenue Tan (SW 7543)?
- Avenue Tan has an LRV of 44. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Avenue Tan is a medium color.
- What is the closest match to Avenue Tan in another brand?
- Kangaroo (BM AF-145) from Benjamin Moore, at a deltaE of 1.0 (very close).
- Is Avenue Tan warm or cool?
- Sherwin-Williams lists Avenue Tan as warm, with a Warm Yellow undertone. Its Lab b* value is 13.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.