Fenland (SW 7544)

Fenland SW 7544#AC9D83, LRV 35
Living room with walls painted Sherwin-Williams Fenland SW 7544 (simulated)
Living room, walls in Fenland

Illustrative room. Screen colors vary; test a sample before you paint.

Fenland (SW 7544) is a deep, warm beige from Sherwin-Williams: LRV 35, so it reflects about 35 percent of the light that hits it.

Colors that go with Fenland

Four Sherwin-Williams colors picked for Fenland by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Fenland, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MooreShiitake MushroomCSP-1040341.4very close
BehrTatami MatUL190-1934.91.4very close
ValsparWild Mushroom3007-9C340.5indistinguishable
PPG PaintsStony Creek1097-5331.5very close

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 7544
Hex#AC9D83
RGB172, 157, 131
HSL38°, 20%, 59%
LRV (light reflectance value)35
Lab L*, a*, b*65.4, 1.3, 15.6
UndertoneWarm Yellow
Temperaturewarm
Color familyBeige

Same paint, two kinds of light

Fenland (SW 7544), published as #AC9D83

North light (cool, indirect)
#9C9382
South light (warm, direct)
#BCA783

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Sherwin-Williams

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Common questions

What is the LRV of Fenland (SW 7544)?
Fenland has an LRV of 35. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Fenland is a deep color.
What is the closest match to Fenland in another brand?
Wild Mushroom (Valspar 3007-9C) from Valspar, at a deltaE of 0.5 (indistinguishable).
Is Fenland warm or cool?
Sherwin-Williams lists Fenland as warm, with a Warm Yellow undertone. Its Lab b* value is 15.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .