Passionate Purple (SW 6981)
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Passionate Purple (SW 6981) is a very deep, cool purple from Sherwin-Williams: LRV 12, so it reflects about 12 percent of the light that hits it.
Colors that go with Passionate Purple
Four Sherwin-Williams colors picked for Passionate Purple by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Passionate Purple, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Fire and Ice | 1392 | 14.5 | 3.0 | noticeably different |
| Behr | Birthstone | MQ4-62 | 11.8 | 3.0 | noticeably different |
| Valspar | Purple Royalty | 4009-10 | 12 | 3.0 | noticeably different |
| PPG Paints | Cleopatra's Gown | 1249-7 | 12 | 2.1 | very close |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams purple colors nearest to Passionate Purple (LRV 12) by LRV.
Lighter than Passionate Purple
Darker than Passionate Purple
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 6981 |
| Hex | #795484 |
| RGB | 121, 84, 132 |
| HSL | 286°, 22%, 42% |
| LRV (light reflectance value) | 12 |
| Lab L*, a*, b* | 41.3, 24.4, -20.9 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Passionate Purple (SW 6981), published as #795484
#694C82
#8A5C84
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Passionate Purple (SW 6981)?
- Passionate Purple has an LRV of 12. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Passionate Purple is a very deep color.
- What is the closest match to Passionate Purple in another brand?
- Cleopatra's Gown (PPG 1249-7) from PPG Paints, at a deltaE of 2.1 (very close).
- Is Passionate Purple warm or cool?
- Sherwin-Williams lists Passionate Purple as cool, with a Cool Blue undertone. Its Lab b* value is -20.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.