Morning Glory (SW 6971)
Illustrative room. Screen colors vary; test a sample before you paint.
Morning Glory (SW 6971) is a very deep, cool purple from Sherwin-Williams: LRV 8, so it reflects about 8 percent of the light that hits it.
Colors that go with Morning Glory
Three Sherwin-Williams colors picked for Morning Glory by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Morning Glory, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Delphinium | CC-872 | 9.9 | 3.0 | noticeably different |
| Behr | Tanzanite | P530-7 | 7.5 | 0.5 | indistinguishable |
| Valspar | Homecoming Blue | 4009-9 | 8 | 2.8 | noticeably different |
| PPG Paints | Daring Indigo | 1166-7 | 7 | 2.3 | very close |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams purple colors nearest to Morning Glory (LRV 8) by LRV.
Lighter than Morning Glory
Darker than Morning Glory
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 6971 |
| Hex | #3C4C80 |
| RGB | 60, 76, 128 |
| HSL | 226°, 36%, 37% |
| LRV (light reflectance value) | 8 |
| Lab L*, a*, b* | 33.3, 9.6, -31.3 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Morning Glory (SW 6971), published as #3C4C80
#21447E
#525481
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
More from Sherwin-Williams
Common questions
- What is the LRV of Morning Glory (SW 6971)?
- Morning Glory has an LRV of 8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Morning Glory is a very deep color.
- What is the closest match to Morning Glory in another brand?
- Tanzanite (Behr P530-7) from Behr, at a deltaE of 0.5 (indistinguishable).
- Is Morning Glory warm or cool?
- Sherwin-Williams lists Morning Glory as cool, with a Cool Blue undertone. Its Lab b* value is -31.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.