Rustic Red (SW 7593)
Illustrative room. Screen colors vary; test a sample before you paint.
Rustic Red (SW 7593) is a very deep, warm red from Sherwin-Williams: LRV 6, so it reflects about 6 percent of the light that hits it.
Colors that go with Rustic Red
Three Sherwin-Williams colors picked for Rustic Red by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Rustic Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Carriage Red | CW-250 | 7.7 | 0.4 | indistinguishable |
| Behr | Florence Red | BXC-76 | 7.6 | 4.1 | noticeably different |
| Valspar | Posh Red | 1011-4 | 7 | 4.9 | noticeably different |
| PPG Paints | Sweet Spiceberry | 1059-7 | 9 | 5.9 | clearly different |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams red colors nearest to Rustic Red (LRV 6) by LRV.
Lighter than Rustic Red
Darker than Rustic Red
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 7593 |
| Hex | #703229 |
| RGB | 112, 50, 41 |
| HSL | 8°, 46%, 30% |
| LRV (light reflectance value) | 6 |
| Lab L*, a*, b* | 29.1, 26.6, 18.8 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Rustic Red (SW 7593), published as #703229
#632A28
#7D3A28
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
More from Sherwin-Williams
Common questions
- What is the LRV of Rustic Red (SW 7593)?
- Rustic Red has an LRV of 6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rustic Red is a very deep color.
- What is the closest match to Rustic Red in another brand?
- Carriage Red (BM CW-250) from Benjamin Moore, at a deltaE of 0.4 (indistinguishable).
- Is Rustic Red warm or cool?
- Sherwin-Williams lists Rustic Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 18.8; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.