Merlot (SW 2704)
Illustrative room. Screen colors vary; test a sample before you paint.
Merlot (SW 2704) is a very deep, neutral pink from Sherwin-Williams: LRV 4, so it reflects about 4 percent of the light that hits it.
Colors that go with Merlot
Three Sherwin-Williams colors picked for Merlot by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Merlot, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Jester | CC-34 | 6.9 | 3.6 | noticeably different |
| Behr | Hibiscus Punch | PPH-68 | 6 | 3.6 | noticeably different |
| Valspar | Ancient Burgundy | 1011-6 | 5 | 2.3 | noticeably different |
| PPG Paints | Gooseberry | 1048-7 | 7 | 4.8 | noticeably different |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams pink colors nearest to Merlot (LRV 4) by LRV.
Lighter than Merlot
Darker than Merlot
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 2704 |
| Hex | #51323B |
| RGB | 81, 50, 59 |
| HSL | 343°, 24%, 26% |
| LRV (light reflectance value) | 4 |
| Lab L*, a*, b* | 24.8, 15.5, 0.2 |
| Undertone | Warm Red |
| Temperature | neutral |
| Color family | Pink |
Same paint, two kinds of light
Merlot (SW 2704), published as #51323B
#442A39
#5F3A3B
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
More from Sherwin-Williams
Common questions
- What is the LRV of Merlot (SW 2704)?
- Merlot has an LRV of 4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Merlot is a very deep color.
- What is the closest match to Merlot in another brand?
- Ancient Burgundy (Valspar 1011-6) from Valspar, at a deltaE of 2.3 (noticeably different).
- Is Merlot warm or cool?
- Sherwin-Williams lists Merlot as neutral, with a Warm Red undertone. Its Lab b* value is 0.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.