Rich Clay (PPG 16-31)

Rich Clay PPG 16-31#A15C49, LRV 16
Living room with walls painted PPG Paints Rich Clay 16-31 (simulated)
Living room, walls in Rich Clay

Illustrative room. Screen colors vary; test a sample before you paint.

Rich Clay (PPG 16-31) is a very deep, warm red from PPG Paints: LRV 16, so it reflects about 16 percent of the light that hits it.

Colors that go with Rich Clay

Four PPG Paints colors picked for Rich Clay by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rich Clay, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRoycroft AdobeSW 0040172.5noticeably different
Benjamin MooreSalmon Stream2173-3016.60.9indistinguishable
BehrCeramic BrownPPH-7114.91.5very close
ValsparTropical Nut2003-5A152.7noticeably different

Lighter and darker in PPG Paints

Color data

BrandPPG Paints
Color code16-31
Hex#A15C49
RGB161, 92, 73
HSL13°, 38%, 46%
LRV (light reflectance value)16
Lab L*, a*, b*46.6, 26.2, 23.1
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Rich Clay (PPG 16-31), published as #A15C49

North light (cool, indirect)
#935348
South light (warm, direct)
#AF6548

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from PPG Paints

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Common questions

What is the LRV of Rich Clay (PPG 16-31)?
Rich Clay has an LRV of 16. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rich Clay is a very deep color.
What is the closest match to Rich Clay in another brand?
Salmon Stream (BM 2173-30) from Benjamin Moore, at a deltaE of 0.9 (indistinguishable).
Is Rich Clay warm or cool?
PPG Paints lists Rich Clay as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 23.1; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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