Madeira Red (PPG 13-11)
Illustrative room. Screen colors vary; test a sample before you paint.
Madeira Red (PPG 13-11) is a very deep, warm red from PPG Paints: LRV 10, so it reflects about 10 percent of the light that hits it.
Colors that go with Madeira Red
Three PPG Paints colors picked for Madeira Red by this site's color math: a trim white, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Madeira Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Kirsch Red | SW 6313 | 12 | 3.0 | noticeably different |
| Benjamin Moore | Night Flower | 1344 | 11.3 | 0.9 | indistinguishable |
| Behr | Luscious | S-G-130 | 9.7 | 1.3 | very close |
| Valspar | Radiant Red | 1009-3 | 9 | 3.3 | noticeably different |
Lighter and darker in PPG Paints
The PPG Paints red colors nearest to Madeira Red (LRV 10) by LRV.
Lighter than Madeira Red
Darker than Madeira Red
Color data
| Brand | PPG Paints |
|---|---|
| Color code | 13-11 |
| Hex | #943E4D |
| RGB | 148, 62, 77 |
| HSL | 350°, 41%, 41% |
| LRV (light reflectance value) | 10 |
| Lab L*, a*, b* | 38.3, 37.6, 9.2 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Madeira Red (PPG 13-11), published as #943E4D
#86364B
#A3474D
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from PPG Paints
More from PPG Paints
Common questions
- What is the LRV of Madeira Red (PPG 13-11)?
- Madeira Red has an LRV of 10. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Madeira Red is a very deep color.
- What is the closest match to Madeira Red in another brand?
- Night Flower (BM 1344) from Benjamin Moore, at a deltaE of 0.9 (indistinguishable).
- Is Madeira Red warm or cool?
- PPG Paints lists Madeira Red as warm, with a Warm undertone. Its Lab b* value is 9.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.