Fired Brick (Behr PPF-50)

Fired Brick Behr PPF-50#72484C, LRV 8.7 (estimated)
Living room with walls painted Behr Fired Brick PPF-50 (simulated)
Living room, walls in Fired Brick

Illustrative room. Screen colors vary; test a sample before you paint.

Fired Brick (Behr PPF-50) is a very deep, warm pink from Behr: LRV 8.7, so it reflects about 9 percent of the light that hits it.

Colors that go with Fired Brick

Three Behr colors picked for Fired Brick by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Fired Brick, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsDeep MaroonSW 007274.3noticeably different
Benjamin MooreNew London BurgundyHC-619.81.1very close
ValsparMoving Melody1009-591.9very close
PPG PaintsChianti13-0691.3very close

Lighter and darker in Behr

Color data

BrandBehr
Color codePPF-50
Hex#72484C
RGB114, 72, 76
HSL354°, 23%, 36%
LRV (light reflectance value)8.7 (estimated from the hex)
Lab L*, a*, b*35.5, 18.5, 5.1
UndertoneWarm
Temperaturewarm
Color familyPink

Same paint, two kinds of light

Fired Brick (Behr PPF-50), published as #72484C

North light (cool, indirect)
#64404A
South light (warm, direct)
#80504C

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Fired Brick (Behr PPF-50)?
Fired Brick has an LRV of 8.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Fired Brick is a very deep color.
What is the closest match to Fired Brick in another brand?
New London Burgundy (BM HC-61) from Benjamin Moore, at a deltaE of 1.1 (very close).
Is Fired Brick warm or cool?
Behr lists Fired Brick as warm, with a Warm undertone. Its Lab b* value is 5.1; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .