Mayflower Red (BM HC-49)

Mayflower Red BM HC-49#9E624D, LRV 17.4
Living room with walls painted Benjamin Moore Mayflower Red HC-49 (simulated)
Living room, walls in Mayflower Red

Illustrative room. Screen colors vary; test a sample before you paint.

Mayflower Red (BM HC-49) is a very deep, warm brown from Benjamin Moore: LRV 17.4, so it reflects about 17 percent of the light that hits it.

Colors that go with Mayflower Red

Four Benjamin Moore colors picked for Mayflower Red by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Mayflower Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRoycroft AdobeSW 0040172.9noticeably different
BehrNouveau CopperHDC-AC-0115.42.8noticeably different
ValsparToffee Glaze3011-6152.4noticeably different
PPG PaintsWarm Up1067-6171.8very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeHC-49
Hex#9E624D
RGB158, 98, 77
HSL16°, 34%, 46%
LRV (light reflectance value)17.4
Lab L*, a*, b*47.7, 22.0, 22.1
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

Mayflower Red (BM HC-49), published as #9E624D

North light (cool, indirect)
#90594C
South light (warm, direct)
#AD6B4C

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Mayflower Red (BM HC-49)?
Mayflower Red has an LRV of 17.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Mayflower Red is a very deep color.
What is the closest match to Mayflower Red in another brand?
Warm Up (PPG 1067-6) from PPG Paints, at a deltaE of 1.8 (very close).
Is Mayflower Red warm or cool?
Benjamin Moore lists Mayflower Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 22.1; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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