Deep Poinsettia (BM 2091-30)
Illustrative room. Screen colors vary; test a sample before you paint.
Deep Poinsettia (BM 2091-30) is a very deep, warm red from Benjamin Moore: LRV 13.4, so it reflects about 13 percent of the light that hits it.
Colors that go with Deep Poinsettia
Four Benjamin Moore colors picked for Deep Poinsettia by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Deep Poinsettia, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Sierra Redwood | SW 7598 | 12 | 2.1 | very close |
| Behr | Smokin Hot | MQ1-24 | 11.6 | 0.7 | indistinguishable |
| Valspar | Russet Red | 2011-7 | 12 | 1.5 | very close |
| PPG Paints | Cedar Chest | 1065-7 | 11 | 1.8 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Deep Poinsettia (LRV 13.4) by LRV.
Lighter than Deep Poinsettia
Darker than Deep Poinsettia
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2091-30 |
| Hex | #974C3E |
| RGB | 151, 76, 62 |
| HSL | 9°, 42%, 42% |
| LRV (light reflectance value) | 13.4 |
| Lab L*, a*, b* | 41.4, 30.0, 22.7 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Deep Poinsettia (BM 2091-30), published as #974C3E
#89433D
#A5553D
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Deep Poinsettia (BM 2091-30)?
- Deep Poinsettia has an LRV of 13.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Deep Poinsettia is a very deep color.
- What is the closest match to Deep Poinsettia in another brand?
- Smokin Hot (Behr MQ1-24) from Behr, at a deltaE of 0.7 (indistinguishable).
- Is Deep Poinsettia warm or cool?
- Benjamin Moore lists Deep Poinsettia as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 22.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.