Hearth Red (BM 1295)
Illustrative room. Screen colors vary; test a sample before you paint.
Hearth Red (BM 1295) is a very deep, warm red from Benjamin Moore: LRV 12.6, so it reflects about 13 percent of the light that hits it.
Colors that go with Hearth Red
Four Benjamin Moore colors picked for Hearth Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Hearth Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Toile Red | SW 0006 | 12 | 1.5 | very close |
| Behr | New Roof | ECC-59-3 | 11.8 | 1.1 | very close |
| Valspar | Red Henna | 1008-7A | 11 | 2.5 | noticeably different |
| PPG Paints | Cherokee Red | 13-02 | 11 | 1.9 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Hearth Red (LRV 12.6) by LRV.
Lighter than Hearth Red
Darker than Hearth Red
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1295 |
| Hex | #89504E |
| RGB | 137, 80, 78 |
| HSL | 2°, 27%, 42% |
| LRV (light reflectance value) | 12.6 |
| Lab L*, a*, b* | 40.6, 23.6, 11.5 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Hearth Red (BM 1295), published as #89504E
#7B484D
#97594E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Hearth Red (BM 1295)?
- Hearth Red has an LRV of 12.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Hearth Red is a very deep color.
- What is the closest match to Hearth Red in another brand?
- New Roof (Behr ECC-59-3) from Behr, at a deltaE of 1.1 (very close).
- Is Hearth Red warm or cool?
- Benjamin Moore lists Hearth Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 11.5; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.