Grape Gum (BM 2068-20)
Illustrative room. Screen colors vary; test a sample before you paint.
Grape Gum (BM 2068-20) is a very deep, cool purple from Benjamin Moore: LRV 7.2, so it reflects about 7 percent of the light that hits it.
Colors that go with Grape Gum
Three Benjamin Moore colors picked for Grape Gum by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Grape Gum, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Valiant Violet | SW 6818 | 6 | 2.9 | noticeably different |
| Behr | Dramatist | MQ5-43 | 7.3 | 3.3 | noticeably different |
| Valspar | Spirit Blue | 4011-9 | 7 | 3.0 | noticeably different |
| PPG Paints | Imperial Purple | 1175-7 | 8 | 5.0 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore purple colors nearest to Grape Gum (LRV 7.2) by LRV.
Lighter than Grape Gum
Darker than Grape Gum
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2068-20 |
| Hex | #413D6D |
| RGB | 65, 61, 109 |
| HSL | 245°, 28%, 33% |
| LRV (light reflectance value) | 7.2 |
| Lab L*, a*, b* | 28.3, 14.7, -27.4 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Grape Gum (BM 2068-20), published as #413D6D
#2D356B
#54456E
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Grape Gum (BM 2068-20)?
- Grape Gum has an LRV of 7.2. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Grape Gum is a very deep color.
- What is the closest match to Grape Gum in another brand?
- Valiant Violet (SW 6818) from Sherwin-Williams, at a deltaE of 2.9 (noticeably different).
- Is Grape Gum warm or cool?
- Benjamin Moore lists Grape Gum as cool, with a Cool Blue undertone. Its Lab b* value is -27.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.