Deep Rose (BM 2004-10)

Deep Rose BM 2004-10#A0372F, LRV 11.4
Living room with walls painted Benjamin Moore Deep Rose 2004-10 (simulated)
Living room, walls in Deep Rose

Illustrative room. Screen colors vary; test a sample before you paint.

Deep Rose (BM 2004-10) is a very deep, warm red from Benjamin Moore: LRV 11.4, so it reflects about 11 percent of the light that hits it.

Colors that go with Deep Rose

Four Benjamin Moore colors picked for Deep Rose by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Deep Rose, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRave RedSW 6608111.2very close
BehrFire CrackerPPU2-1611.42.4noticeably different
ValsparClassic Red1009-2125.4clearly different
PPG PaintsRum Punch1190-7133.4noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2004-10
Hex#A0372F
RGB160, 55, 47
HSL4°, 55%, 41%
LRV (light reflectance value)11.4
Lab L*, a*, b*38.6, 43.0, 28.5
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Deep Rose (BM 2004-10), published as #A0372F

North light (cool, indirect)
#922E2E
South light (warm, direct)
#AE402E

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Deep Rose (BM 2004-10)?
Deep Rose has an LRV of 11.4. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Deep Rose is a very deep color.
What is the closest match to Deep Rose in another brand?
Rave Red (SW 6608) from Sherwin-Williams, at a deltaE of 1.2 (very close).
Is Deep Rose warm or cool?
Benjamin Moore lists Deep Rose as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 28.5; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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