Chocolate Coco (Behr S-G-760)
Illustrative room. Screen colors vary; test a sample before you paint.
Chocolate Coco (Behr S-G-760) is a very deep, warm brown from Behr: LRV 8.4, so it reflects about 8 percent of the light that hits it.
Colors that go with Chocolate Coco
Three Behr colors picked for Chocolate Coco by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Chocolate Coco, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Sable | SW 6083 | 8 | 1.9 | very close |
| Benjamin Moore | Hasbrouck Brown | HC-71 | 9.6 | 1.6 | very close |
| Valspar | Roasted Coffee | 2009-10 | 9 | 1.3 | very close |
| PPG Paints | Fudge Truffle | 1075-7 | 8 | 1.2 | very close |
Lighter and darker in Behr
The Behr brown colors nearest to Chocolate Coco (LRV 8.4 (estimated)) by LRV.
Lighter than Chocolate Coco
Darker than Chocolate Coco
Color data
| Brand | Behr |
|---|---|
| Color code | S-G-760 |
| Hex | #644D42 |
| RGB | 100, 77, 66 |
| HSL | 19°, 20%, 33% |
| LRV (light reflectance value) | 8.4 (estimated from the hex) |
| Lab L*, a*, b* | 34.8, 7.9, 10.2 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Brown |
Same paint, two kinds of light
Chocolate Coco (Behr S-G-760), published as #644D42
#564541
#725642
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Chocolate Coco (Behr S-G-760)?
- Chocolate Coco has an LRV of 8.4 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Chocolate Coco is a very deep color.
- What is the closest match to Chocolate Coco in another brand?
- Fudge Truffle (PPG 1075-7) from PPG Paints, at a deltaE of 1.2 (very close).
- Is Chocolate Coco warm or cool?
- Behr lists Chocolate Coco as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 10.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.