Chocolate Sparkle (Behr 770B-7)

Chocolate Sparkle Behr 770B-7#664C41, LRV 8.4 (estimated)
Living room with walls painted Behr Chocolate Sparkle 770B-7 (simulated)
Living room, walls in Chocolate Sparkle

Illustrative room. Screen colors vary; test a sample before you paint.

Chocolate Sparkle (Behr 770B-7) is a very deep, warm brown from Behr: LRV 8.4, so it reflects about 8 percent of the light that hits it.

Colors that go with Chocolate Sparkle

Three Behr colors picked for Chocolate Sparkle by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Chocolate Sparkle, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsFairfax BrownSW 285672.1very close
Benjamin MooreHasbrouck BrownHC-719.61.0indistinguishable
ValsparRoasted Coffee2009-1090.9indistinguishable
PPG PaintsFudge1073-781.0very close

Lighter and darker in Behr

Color data

BrandBehr
Color code770B-7
Hex#664C41
RGB102, 76, 65
HSL18°, 22%, 33%
LRV (light reflectance value)8.4 (estimated from the hex)
Lab L*, a*, b*34.8, 9.3, 10.8
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

Chocolate Sparkle (Behr 770B-7), published as #664C41

North light (cool, indirect)
#584440
South light (warm, direct)
#745541

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Chocolate Sparkle (Behr 770B-7)?
Chocolate Sparkle has an LRV of 8.4 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Chocolate Sparkle is a very deep color.
What is the closest match to Chocolate Sparkle in another brand?
Roasted Coffee (Valspar 2009-10) from Valspar, at a deltaE of 0.9 (indistinguishable).
Is Chocolate Sparkle warm or cool?
Behr lists Chocolate Sparkle as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 10.8; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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