Exclusive Plum (SW 6263)

Exclusive Plum SW 6263#736F78, LRV 16
Living room with walls painted Sherwin-Williams Exclusive Plum SW 6263 (simulated)
Living room, walls in Exclusive Plum

Illustrative room. Screen colors vary; test a sample before you paint.

Exclusive Plum (SW 6263) is a very deep, neutral purple from Sherwin-Williams: LRV 16, so it reflects about 16 percent of the light that hits it.

Colors that go with Exclusive Plum

Four Sherwin-Williams colors picked for Exclusive Plum by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Exclusive Plum, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MooreTempestAF-59019.52.8noticeably different
BehrSultry SmokeMQ1-3314.93.6noticeably different
ValsparSimple Plum1001-7B195.3clearly different
PPG PaintsCracked Slate1003-6134.5noticeably different

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 6263
Hex#736F78
RGB115, 111, 120
HSL267°, 4%, 45%
LRV (light reflectance value)16
Lab L*, a*, b*47.5, 3.4, -4.4
UndertoneCool
Temperatureneutral
Color familyPurple

Same paint, two kinds of light

Exclusive Plum (SW 6263), published as #736F78

North light (cool, indirect)
#636676
South light (warm, direct)
#837878

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Sherwin-Williams

More from Sherwin-Williams

Common questions

What is the LRV of Exclusive Plum (SW 6263)?
Exclusive Plum has an LRV of 16. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Exclusive Plum is a very deep color.
What is the closest match to Exclusive Plum in another brand?
Tempest (BM AF-590) from Benjamin Moore, at a deltaE of 2.8 (noticeably different).
Is Exclusive Plum warm or cool?
Sherwin-Williams lists Exclusive Plum as neutral, with a Cool undertone. Its Lab b* value is -4.4; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .