Preservation Plum (Behr PPU17-05)

Preservation Plum Behr PPU17-05#665864, LRV 10.7 (estimated)
Living room with walls painted Behr Preservation Plum PPU17-05 (simulated)
Living room, walls in Preservation Plum

Illustrative room. Screen colors vary; test a sample before you paint.

Preservation Plum (Behr PPU17-05) is a very deep, neutral pink from Behr: LRV 10.7, so it reflects about 11 percent of the light that hits it.

Colors that go with Preservation Plum

Four Behr colors picked for Preservation Plum by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Preservation Plum, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsExpressive PlumSW 6271123.2noticeably different
Benjamin MooreCabernet2116-3012.71.8very close
ValsparRegal Plum1002-7A102.0very close
PPG PaintsPinot Noir13-1893.6noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codePPU17-05
Hex#665864
RGB102, 88, 100
HSL309°, 7%, 37%
LRV (light reflectance value)10.7 (estimated from the hex)
Lab L*, a*, b*39.1, 8.1, -4.8
UndertoneCool
Temperatureneutral
Color familyPink

Same paint, two kinds of light

Preservation Plum (Behr PPU17-05), published as #665864

North light (cool, indirect)
#574F62
South light (warm, direct)
#766164

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Preservation Plum (Behr PPU17-05)?
Preservation Plum has an LRV of 10.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Preservation Plum is a very deep color.
What is the closest match to Preservation Plum in another brand?
Cabernet (BM 2116-30) from Benjamin Moore, at a deltaE of 1.8 (very close).
Is Preservation Plum warm or cool?
Behr lists Preservation Plum as neutral, with a Cool undertone. Its Lab b* value is -4.8; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .