Euphoric Magenta (Behr M110-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Euphoric Magenta (Behr M110-7) is a very deep, cool pink from Behr: LRV 12.4, so it reflects about 12 percent of the light that hits it.
Colors that go with Euphoric Magenta
Four Behr colors picked for Euphoric Magenta by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Euphoric Magenta, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Grape Harvest | SW 6285 | 13 | 1.5 | very close |
| Benjamin Moore | Ultra Violet | 1372 | 12.8 | 4.8 | noticeably different |
| Valspar | Vintage Grape | 1005-5A | 13 | 2.9 | noticeably different |
| PPG Paints | Victorian Plum | 1179-6 | 16 | 4.7 | noticeably different |
Lighter and darker in Behr
The Behr pink colors nearest to Euphoric Magenta (LRV 12.4 (estimated)) by LRV.
Lighter than Euphoric Magenta
Darker than Euphoric Magenta
Color data
| Brand | Behr |
|---|---|
| Color code | M110-7 |
| Hex | #7F576D |
| RGB | 127, 87, 109 |
| HSL | 327°, 19%, 42% |
| LRV (light reflectance value) | 12.4 (estimated from the hex) |
| Lab L*, a*, b* | 41.9, 20.2, -5.9 |
| Undertone | Cool |
| Temperature | cool |
| Color family | Pink |
Same paint, two kinds of light
Euphoric Magenta (Behr M110-7), published as #7F576D
#704F6B
#8F606D
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Euphoric Magenta (Behr M110-7)?
- Euphoric Magenta has an LRV of 12.4 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Euphoric Magenta is a very deep color.
- What is the closest match to Euphoric Magenta in another brand?
- Grape Harvest (SW 6285) from Sherwin-Williams, at a deltaE of 1.5 (very close).
- Is Euphoric Magenta warm or cool?
- Behr lists Euphoric Magenta as cool, with a Cool undertone. Its Lab b* value is -5.9; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.