Cranberry Zing (Behr HDC-FL14-4)
Illustrative room. Screen colors vary; test a sample before you paint.
Cranberry Zing (Behr HDC-FL14-4) is a very deep, warm red from Behr: LRV 11.5, so it reflects about 12 percent of the light that hits it.
Colors that go with Cranberry Zing
Three Behr colors picked for Cranberry Zing by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Cranberry Zing, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Rembrandt Ruby | SW 0033 | 13 | 1.8 | very close |
| Benjamin Moore | Spanish Red | 1301 | 12.6 | 1.3 | very close |
| Valspar | Decadent Red | 2002-5A | 12 | 1.6 | very close |
| PPG Paints | Candy Apple | 13-10 | 11 | 2.2 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Cranberry Zing (LRV 11.5 (estimated)) by LRV.
Lighter than Cranberry Zing
Darker than Cranberry Zing
Color data
| Brand | Behr |
|---|---|
| Color code | HDC-FL14-4 |
| Hex | #944944 |
| RGB | 148, 73, 68 |
| HSL | 4°, 37%, 42% |
| LRV (light reflectance value) | 11.5 (estimated from the hex) |
| Lab L*, a*, b* | 40.4, 31.0, 17.6 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Cranberry Zing (Behr HDC-FL14-4), published as #944944
#864143
#A25243
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Cranberry Zing (Behr HDC-FL14-4)?
- Cranberry Zing has an LRV of 11.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Cranberry Zing is a very deep color.
- What is the closest match to Cranberry Zing in another brand?
- Spanish Red (BM 1301) from Benjamin Moore, at a deltaE of 1.3 (very close).
- Is Cranberry Zing warm or cool?
- Behr lists Cranberry Zing as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 17.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.