Allure (Behr PPU2-03)
Illustrative room. Screen colors vary; test a sample before you paint.
Allure (Behr PPU2-03) is a very deep, warm red from Behr: LRV 9.7, so it reflects about 10 percent of the light that hits it.
Colors that go with Allure
Three Behr colors picked for Allure by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Allure, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Bolero | SW 7600 | 9 | 2.6 | noticeably different |
| Benjamin Moore | Hot Apple Spice | 2005-20 | 10.1 | 1.5 | very close |
| Valspar | Fabulous Red | 1011-2 | 10 | 3.1 | noticeably different |
| PPG Paints | Brick Dust | 1056-7 | 9 | 1.5 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Allure (LRV 9.7 (estimated)) by LRV.
Lighter than Allure
Darker than Allure
Color data
| Brand | Behr |
|---|---|
| Color code | PPU2-03 |
| Hex | #8C413D |
| RGB | 140, 65, 61 |
| HSL | 3°, 39%, 39% |
| LRV (light reflectance value) | 9.7 (estimated from the hex) |
| Lab L*, a*, b* | 37.3, 31.5, 17.6 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Allure (Behr PPU2-03), published as #8C413D
#7E393C
#9A4A3C
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Allure (Behr PPU2-03)?
- Allure has an LRV of 9.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Allure is a very deep color.
- What is the closest match to Allure in another brand?
- Brick Dust (PPG 1056-7) from PPG Paints, at a deltaE of 1.5 (very close).
- Is Allure warm or cool?
- Behr lists Allure as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 17.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.