Rusty Red (Behr PPH-72)

Rusty Red Behr PPH-72#8D4942, LRV 10.8 (estimated)Also sold as PPH-72 (HISP) Rojo 0xido
Living room with walls painted Behr Rusty Red PPH-72 (simulated)
Living room, walls in Rusty Red

Illustrative room. Screen colors vary; test a sample before you paint.

Rusty Red (Behr PPH-72) is a very deep, warm red from Behr: LRV 10.8, so it reflects about 11 percent of the light that hits it.

Colors that go with Rusty Red

Three Behr colors picked for Rusty Red by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rusty Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRembrandt RubySW 0033132.7noticeably different
Benjamin MooreHot Apple Spice2005-2010.11.3very close
ValsparDecadent Red2002-5A121.1very close
PPG PaintsRed Clay16-32101.5very close

Lighter and darker in Behr

Color data

BrandBehr
Color codePPH-72
Hex#8D4942
RGB141, 73, 66
HSL6°, 36%, 41%
LRV (light reflectance value)10.8 (estimated from the hex)
Lab L*, a*, b*39.3, 28.0, 17.2
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed
Also sold asPPH-72 (HISP) Rojo 0xido

Same paint, two kinds of light

Rusty Red (Behr PPH-72), published as #8D4942

North light (cool, indirect)
#7F4141
South light (warm, direct)
#9B5241

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Rusty Red (Behr PPH-72)?
Rusty Red has an LRV of 10.8 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rusty Red is a very deep color.
What is the closest match to Rusty Red in another brand?
Decadent Red (Valspar 2002-5A) from Valspar, at a deltaE of 1.1 (very close).
Is Rusty Red warm or cool?
Behr lists Rusty Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 17.2; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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