Rose Chintz (Behr 140D-5)

Rose Chintz Behr 140D-5#C77579, LRV 26.2 (estimated)
Living room with walls painted Behr Rose Chintz 140D-5 (simulated)
Living room, walls in Rose Chintz

Illustrative room. Screen colors vary; test a sample before you paint.

Rose Chintz (Behr 140D-5) is a deep, warm red from Behr: LRV 26.2, so it reflects about 26 percent of the light that hits it.

Colors that go with Rose Chintz

Four Behr colors picked for Rose Chintz by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Rose Chintz, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsPink FlamingoSW 0080262.2very close
Benjamin MooreGlamour Pink2006-4029.93.0noticeably different
ValsparPlayful Pink2001-3B242.5noticeably different
PPG PaintsCranberry1051-5251.3very close

Lighter and darker in Behr

Color data

BrandBehr
Color code140D-5
Hex#C77579
RGB199, 117, 121
HSL357°, 42%, 62%
LRV (light reflectance value)26.2 (estimated from the hex)
Lab L*, a*, b*58.3, 32.6, 11.8
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Rose Chintz (Behr 140D-5), published as #C77579

North light (cool, indirect)
#B86C77
South light (warm, direct)
#D77E79

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Rose Chintz (Behr 140D-5)?
Rose Chintz has an LRV of 26.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Rose Chintz is a deep color.
What is the closest match to Rose Chintz in another brand?
Cranberry (PPG 1051-5) from PPG Paints, at a deltaE of 1.3 (very close).
Is Rose Chintz warm or cool?
Behr lists Rose Chintz as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 11.8; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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