Ripe Berry (SW 9689)

Ripe Berry SW 9689#5C5666, LRV 10
Living room with walls painted Sherwin-Williams Ripe Berry SW 9689 (simulated)
Living room, walls in Ripe Berry

Illustrative room. Screen colors vary; test a sample before you paint.

Ripe Berry (SW 9689) is a very deep, cool purple from Sherwin-Williams: LRV 10, so it reflects about 10 percent of the light that hits it.

Colors that go with Ripe Berry

Four Sherwin-Williams colors picked for Ripe Berry by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Ripe Berry, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MooreSuper Nova14149.53.7noticeably different
BehrVoodooS570-710.51.4very close
ValsparPurple Fury4001-4C102.5noticeably different
PPG PaintsPurple Parlor13-1791.7very close

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 9689
Hex#5C5666
RGB92, 86, 102
HSL263°, 9%, 37%
LRV (light reflectance value)10
Lab L*, a*, b*37.6, 5.9, -8.3
UndertoneCool
Temperaturecool
Color familyPurple

Same paint, two kinds of light

Ripe Berry (SW 9689), published as #5C5666

North light (cool, indirect)
#4C4E64
South light (warm, direct)
#6C5F66

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Sherwin-Williams

More from Sherwin-Williams

Common questions

What is the LRV of Ripe Berry (SW 9689)?
Ripe Berry has an LRV of 10. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Ripe Berry is a very deep color.
What is the closest match to Ripe Berry in another brand?
Voodoo (Behr S570-7) from Behr, at a deltaE of 1.4 (very close).
Is Ripe Berry warm or cool?
Sherwin-Williams lists Ripe Berry as cool, with a Cool undertone. Its Lab b* value is -8.3; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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