Forever Lilac (SW 9067)

Illustrative room. Screen colors vary; test a sample before you paint.
Forever Lilac (SW 9067) is a medium, cool purple from Sherwin-Williams: LRV 40, so it reflects about 40 percent of the light that hits it.
Colors that go with Forever Lilac
Four Sherwin-Williams colors picked for Forever Lilac by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Forever Lilac, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Benjamin Moore | Crocus | 1404 | 43.2 | 1.9 | very close |
| Behr | Wild Violet | PPH-38 | 40.7 | 2.0 | very close |
| Valspar | Dusky Lavender | 4001-7C | 42 | 1.7 | very close |
| PPG Paints | Puturple | 1248-5 | 39 | 3.0 | noticeably different |
Lighter and darker in Sherwin-Williams
The Sherwin-Williams purple colors nearest to Forever Lilac (LRV 40) by LRV.
Lighter than Forever Lilac
Darker than Forever Lilac
Color data
| Brand | Sherwin-Williams |
|---|---|
| Color code | SW 9067 |
| Hex | #AFA5C7 |
| RGB | 175, 165, 199 |
| HSL | 258°, 23%, 71% |
| LRV (light reflectance value) | 40 |
| Lab L*, a*, b* | 69.6, 10.3, -16.0 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Forever Lilac (SW 9067), published as #AFA5C7
#9D9BC5
#C2AFC7
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Sherwin-Williams
More from Sherwin-Williams
Common questions
- What is the LRV of Forever Lilac (SW 9067)?
- Forever Lilac has an LRV of 40. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Forever Lilac is a medium color.
- What is the closest match to Forever Lilac in another brand?
- Dusky Lavender (Valspar 4001-7C) from Valspar, at a deltaE of 1.7 (very close).
- Is Forever Lilac warm or cool?
- Sherwin-Williams lists Forever Lilac as cool, with a Cool Blue undertone. Its Lab b* value is -16.0; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.