Wild Violet (Behr PPH-38)
Illustrative room. Screen colors vary; test a sample before you paint.
Wild Violet (Behr PPH-38) is a medium, cool purple from Behr: LRV 40.7, so it reflects about 41 percent of the light that hits it.
Colors that go with Wild Violet
Four Behr colors picked for Wild Violet by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Wild Violet, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Forever Lilac | SW 9067 | 40 | 2.0 | very close |
| Benjamin Moore | Crocus | 1404 | 43.2 | 2.4 | noticeably different |
| Valspar | Dusky Lavender | 4001-7C | 42 | 2.2 | very close |
| PPG Paints | Puturple | 1248-5 | 39 | 3.0 | noticeably different |
Lighter and darker in Behr
The Behr purple colors nearest to Wild Violet (LRV 40.7 (estimated)) by LRV.
Lighter than Wild Violet
Darker than Wild Violet
Color data
| Brand | Behr |
|---|---|
| Color code | PPH-38 |
| Hex | #ACA7CB |
| RGB | 172, 167, 203 |
| HSL | 248°, 26%, 73% |
| LRV (light reflectance value) | 40.7 (estimated from the hex) |
| Lab L*, a*, b* | 70.0, 9.1, -17.7 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
| Also sold as | PPH-38 (HISP) Violeta Silvestre |
Same paint, two kinds of light
Wild Violet (Behr PPH-38), published as #ACA7CB
#9A9DC9
#BFB1CB
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Wild Violet (Behr PPH-38)?
- Wild Violet has an LRV of 40.7 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Violet is a medium color.
- What is the closest match to Wild Violet in another brand?
- Forever Lilac (SW 9067) from Sherwin-Williams, at a deltaE of 2.0 (very close).
- Is Wild Violet warm or cool?
- Behr lists Wild Violet as cool, with a Cool Blue undertone. Its Lab b* value is -17.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.