Smokehouse (SW 7040)

Smokehouse SW 7040#716354, LRV 13
Living room with walls painted Sherwin-Williams Smokehouse SW 7040 (simulated)
Living room, walls in Smokehouse

Illustrative room. Screen colors vary; test a sample before you paint.

Smokehouse (SW 7040) is a very deep, warm brown from Sherwin-Williams: LRV 13, so it reflects about 13 percent of the light that hits it.

Colors that go with Smokehouse

Four Sherwin-Williams colors picked for Smokehouse by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Sherwin-Williams did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Smokehouse, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Benjamin MooreNorthwood Brown100013.40.9indistinguishable
BehrLandmark BrownN220-6141.3very close
ValsparStampede3008-9A140.7indistinguishable
PPG PaintsIntrospective15-18121.5very close

Lighter and darker in Sherwin-Williams

Color data

BrandSherwin-Williams
Color codeSW 7040
Hex#716354
RGB113, 99, 84
HSL31°, 15%, 39%
LRV (light reflectance value)13
Lab L*, a*, b*42.9, 3.0, 10.6
UndertoneWarm Yellow
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

Smokehouse (SW 7040), published as #716354

North light (cool, indirect)
#635A53
South light (warm, direct)
#806C54

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Sherwin-Williams

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Common questions

What is the LRV of Smokehouse (SW 7040)?
Smokehouse has an LRV of 13. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Smokehouse is a very deep color.
What is the closest match to Smokehouse in another brand?
Stampede (Valspar 3008-9A) from Valspar, at a deltaE of 0.7 (indistinguishable).
Is Smokehouse warm or cool?
Sherwin-Williams lists Smokehouse as warm, with a Warm Yellow undertone. Its Lab b* value is 10.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .