Magic Spell (PPG 1173-7)
Illustrative room. Screen colors vary; test a sample before you paint.
Magic Spell (PPG 1173-7) is a very deep, cool purple from PPG Paints: LRV 8, so it reflects about 8 percent of the light that hits it.
Colors that go with Magic Spell
Three PPG Paints colors picked for Magic Spell by this site's color math: a trim white, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Magic Spell, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Ripe Berry | SW 9689 | 10 | 3.8 | noticeably different |
| Benjamin Moore | Dark Lilac | 2070-30 | 10.4 | 3.4 | noticeably different |
| Behr | Mardi Gras | PPU16-19 | 8.5 | 1.0 | very close |
| Valspar | Purple Fury | 4001-4C | 10 | 5.6 | clearly different |
Lighter and darker in PPG Paints
The PPG Paints purple colors nearest to Magic Spell (LRV 8) by LRV.
Lighter than Magic Spell
Darker than Magic Spell
Color data
| Brand | PPG Paints |
|---|---|
| Color code | 1173-7 |
| Hex | #544F66 |
| RGB | 84, 79, 102 |
| HSL | 253°, 13%, 35% |
| LRV (light reflectance value) | 8 |
| Lab L*, a*, b* | 34.9, 7.3, -12.6 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Magic Spell (PPG 1173-7), published as #544F66
#434764
#645766
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from PPG Paints
More from PPG Paints
Common questions
- What is the LRV of Magic Spell (PPG 1173-7)?
- Magic Spell has an LRV of 8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Magic Spell is a very deep color.
- What is the closest match to Magic Spell in another brand?
- Mardi Gras (Behr PPU16-19) from Behr, at a deltaE of 1.0 (very close).
- Is Magic Spell warm or cool?
- PPG Paints lists Magic Spell as cool, with a Cool Blue undertone. Its Lab b* value is -12.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.