Chocolate Moment (PPG 1077-5)
Illustrative room. Screen colors vary; test a sample before you paint.
Chocolate Moment (PPG 1077-5) is a deep, warm beige from PPG Paints: LRV 23, so it reflects about 23 percent of the light that hits it.
Colors that go with Chocolate Moment
Three PPG Paints colors picked for Chocolate Moment by this site's color math: a trim white, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Chocolate Moment, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Rookwood Clay | SW 2823 | 23 | 1.4 | very close |
| Benjamin Moore | Firewood | 1027 | 23.7 | 2.6 | noticeably different |
| Behr | Home Sweet Home | MQ2-19 | 22.8 | 1.6 | very close |
| Valspar | Caramelized Onion | 2008-9B | 22 | 2.2 | very close |
Lighter and darker in PPG Paints
The PPG Paints beige colors nearest to Chocolate Moment (LRV 23) by LRV.
Lighter than Chocolate Moment
Darker than Chocolate Moment
Color data
| Brand | PPG Paints |
|---|---|
| Color code | 1077-5 |
| Hex | #998069 |
| RGB | 153, 128, 105 |
| HSL | 29°, 19%, 51% |
| LRV (light reflectance value) | 23 |
| Lab L*, a*, b* | 55.3, 6.0, 16.1 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Chocolate Moment (PPG 1077-5), published as #998069
#8A7768
#A88968
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from PPG Paints
More from PPG Paints
Common questions
- What is the LRV of Chocolate Moment (PPG 1077-5)?
- Chocolate Moment has an LRV of 23. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Chocolate Moment is a deep color.
- What is the closest match to Chocolate Moment in another brand?
- Rookwood Clay (SW 2823) from Sherwin-Williams, at a deltaE of 1.4 (very close).
- Is Chocolate Moment warm or cool?
- PPG Paints lists Chocolate Moment as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 16.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.