Persuasion (PPG 1077-3)
Illustrative room. Screen colors vary; test a sample before you paint.
Persuasion (PPG 1077-3) is a medium, warm beige from PPG Paints: LRV 44, so it reflects about 44 percent of the light that hits it.
Colors that go with Persuasion
Four PPG Paints colors picked for Persuasion by this site's color math: a trim white, a deeper beige, a quiet contrast from another family, a dark accent. PPG Paints did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Persuasion, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Nomadic Desert | SW 6107 | 46 | 0.9 | indistinguishable |
| Benjamin Moore | Truffle | AF-130 | 44.4 | 0.7 | indistinguishable |
| Behr | Basswood | MQ2-46 | 46.1 | 1.4 | very close |
| Valspar | Moose Mousse | 3003-10A | 47 | 1.7 | very close |
Lighter and darker in PPG Paints
The PPG Paints beige colors nearest to Persuasion (LRV 44) by LRV.
Lighter than Persuasion
Darker than Persuasion
Color data
| Brand | PPG Paints |
|---|---|
| Color code | 1077-3 |
| Hex | #C4AE96 |
| RGB | 196, 174, 150 |
| HSL | 31°, 28%, 68% |
| LRV (light reflectance value) | 44 |
| Lab L*, a*, b* | 72.4, 4.1, 15.2 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Persuasion (PPG 1077-3), published as #C4AE96
#B4A494
#D4B896
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from PPG Paints
More from PPG Paints
Common questions
- What is the LRV of Persuasion (PPG 1077-3)?
- Persuasion has an LRV of 44. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Persuasion is a medium color.
- What is the closest match to Persuasion in another brand?
- Truffle (BM AF-130) from Benjamin Moore, at a deltaE of 0.7 (indistinguishable).
- Is Persuasion warm or cool?
- PPG Paints lists Persuasion as warm, with a Warm Yellow undertone. Its Lab b* value is 15.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.