Whitall Brown (BM HC-69)

Whitall Brown BM HC-69#7B6C5D, LRV 16.5
Living room with walls painted Benjamin Moore Whitall Brown HC-69 (simulated)
Living room, walls in Whitall Brown

Illustrative room. Screen colors vary; test a sample before you paint.

Whitall Brown (BM HC-69) is a very deep, warm beige from Benjamin Moore: LRV 16.5, so it reflects about 17 percent of the light that hits it.

Colors that go with Whitall Brown

Three Benjamin Moore colors picked for Whitall Brown by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Whitall Brown, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsLandmarkSW 9609151.7very close
BehrChaletQE-2315.71.8very close
ValsparTreetrunk3009-10151.3very close
PPG PaintsCurlew1021-6141.7very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeHC-69
Hex#7B6C5D
RGB123, 108, 93
HSL30°, 14%, 42%
LRV (light reflectance value)16.5
Lab L*, a*, b*46.6, 3.3, 10.6
UndertoneWarm Yellow
Temperaturewarm
Color familyBeige

Same paint, two kinds of light

Whitall Brown (BM HC-69), published as #7B6C5D

North light (cool, indirect)
#6C635C
South light (warm, direct)
#8A755D

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Whitall Brown (BM HC-69)?
Whitall Brown has an LRV of 16.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Whitall Brown is a very deep color.
What is the closest match to Whitall Brown in another brand?
Treetrunk (Valspar 3009-10) from Valspar, at a deltaE of 1.3 (very close).
Is Whitall Brown warm or cool?
Benjamin Moore lists Whitall Brown as warm, with a Warm Yellow undertone. Its Lab b* value is 10.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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