Clinton Brown (BM HC-67)

Clinton Brown BM HC-67#65554A, LRV 9.9
Living room with walls painted Benjamin Moore Clinton Brown HC-67 (simulated)
Living room, walls in Clinton Brown

Illustrative room. Screen colors vary; test a sample before you paint.

Clinton Brown (BM HC-67) is a very deep, warm brown from Benjamin Moore: LRV 9.9, so it reflects about 10 percent of the light that hits it.

Colors that go with Clinton Brown

Four Benjamin Moore colors picked for Clinton Brown by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Clinton Brown, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsTea LeafSW 960491.6very close
BehrChocolate SwirlPPU5-1810.30.9indistinguishable
ValsparMudslide2006-9A111.8very close
PPG PaintsGround Coffee1076-7101.0indistinguishable

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeHC-67
Hex#65554A
RGB101, 85, 74
HSL24°, 15%, 34%
LRV (light reflectance value)9.9
Lab L*, a*, b*37.4, 4.7, 8.9
UndertoneWarm
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

Clinton Brown (BM HC-67), published as #65554A

North light (cool, indirect)
#574C49
South light (warm, direct)
#735E4A

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Clinton Brown (BM HC-67)?
Clinton Brown has an LRV of 9.9. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Clinton Brown is a very deep color.
What is the closest match to Clinton Brown in another brand?
Chocolate Swirl (Behr PPU5-18) from Behr, at a deltaE of 0.9 (indistinguishable).
Is Clinton Brown warm or cool?
Benjamin Moore lists Clinton Brown as warm, with a Warm undertone. Its Lab b* value is 8.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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