Gloucester Sage (BM HC-100)
Illustrative room. Screen colors vary; test a sample before you paint.
Gloucester Sage (BM HC-100) is a very deep, warm beige from Benjamin Moore: LRV 19.3, so it reflects about 19 percent of the light that hits it.
Colors that go with Gloucester Sage
Three Benjamin Moore colors picked for Gloucester Sage by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Gloucester Sage, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Crooked River | SW 9524 | 18 | 2.2 | very close |
| Behr | Amazon River | BXC-20 | 17.3 | 1.6 | very close |
| Valspar | Ironclad | 5008-2B | 19 | 2.6 | noticeably different |
| PPG Paints | Organic | 1029-6 | 17 | 2.5 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore beige colors nearest to Gloucester Sage (LRV 19.3) by LRV.
Lighter than Gloucester Sage
Darker than Gloucester Sage
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | HC-100 |
| Hex | #7B7665 |
| RGB | 123, 118, 101 |
| HSL | 46°, 10%, 44% |
| LRV (light reflectance value) | 19.3 |
| Lab L*, a*, b* | 49.6, -1.2, 10.1 |
| Undertone | Warm Yellow |
| Temperature | warm |
| Color family | Beige |
Same paint, two kinds of light
Gloucester Sage (BM HC-100), published as #7B7665
#6C6D64
#8A7F65
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Gloucester Sage (BM HC-100)?
- Gloucester Sage has an LRV of 19.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Gloucester Sage is a very deep color.
- What is the closest match to Gloucester Sage in another brand?
- Amazon River (Behr BXC-20) from Behr, at a deltaE of 1.6 (very close).
- Is Gloucester Sage warm or cool?
- Benjamin Moore lists Gloucester Sage as warm, with a Warm Yellow undertone. Its Lab b* value is 10.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.