Amazon River (Behr BXC-20)

Amazon River Behr BXC-20#777462, LRV 17.3 (estimated)
Living room with walls painted Behr Amazon River BXC-20 (simulated)
Living room, walls in Amazon River

Illustrative room. Screen colors vary; test a sample before you paint.

Amazon River (Behr BXC-20) is a very deep, warm beige from Behr: LRV 17.3, so it reflects about 17 percent of the light that hits it.

Colors that go with Amazon River

Three Behr colors picked for Amazon River by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Amazon River, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsSage Green LightSW 2851161.6very close
Benjamin MooreDevonshire Green148919.31.6very close
ValsparIronclad5008-2B193.0noticeably different
PPG PaintsOrganic1029-6171.0very close

Lighter and darker in Behr

Color data

BrandBehr
Color codeBXC-20
Hex#777462
RGB119, 116, 98
HSL51°, 10%, 43%
LRV (light reflectance value)17.3 (estimated from the hex)
Lab L*, a*, b*48.6, -2.2, 10.4
UndertoneWarm Yellow
Temperaturewarm
Color familyBeige

Same paint, two kinds of light

Amazon River (Behr BXC-20), published as #777462

North light (cool, indirect)
#686B61
South light (warm, direct)
#867D62

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

More from Behr

Common questions

What is the LRV of Amazon River (Behr BXC-20)?
Amazon River has an LRV of 17.3 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Amazon River is a very deep color.
What is the closest match to Amazon River in another brand?
Organic (PPG 1029-6) from PPG Paints, at a deltaE of 1.0 (very close).
Is Amazon River warm or cool?
Behr lists Amazon River as warm, with a Warm Yellow undertone. Its Lab b* value is 10.4; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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