Satchel (BM AF-240)

Satchel BM AF-240#804F31, LRV 11.8
Living room with walls painted Benjamin Moore Satchel AF-240 (simulated)
Living room, walls in Satchel

Illustrative room. Screen colors vary; test a sample before you paint.

Satchel (BM AF-240) is a very deep, warm brown from Benjamin Moore: LRV 11.8, so it reflects about 12 percent of the light that hits it.

Colors that go with Satchel

Four Benjamin Moore colors picked for Satchel by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Satchel, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsUmber RustSW 9100103.5noticeably different
BehrFlorence Brown230F-7123.6noticeably different
ValsparBurnt Caramel2010-6125.7clearly different
PPG PaintsTampico Brown16-23124.1noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color codeAF-240
Hex#804F31
RGB128, 79, 49
HSL23°, 45%, 35%
LRV (light reflectance value)11.8
Lab L*, a*, b*38.6, 17.4, 26.1
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyBrown

Same paint, two kinds of light

Satchel (BM AF-240), published as #804F31

North light (cool, indirect)
#734630
South light (warm, direct)
#8E5830

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Satchel (BM AF-240)?
Satchel has an LRV of 11.8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Satchel is a very deep color.
What is the closest match to Satchel in another brand?
Umber Rust (SW 9100) from Sherwin-Williams, at a deltaE of 3.5 (noticeably different).
Is Satchel warm or cool?
Benjamin Moore lists Satchel as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 26.1; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .