Blue Allure (BM 771)
Illustrative room. Screen colors vary; test a sample before you paint.
Blue Allure (BM 771) is a light, cool blue from Benjamin Moore: LRV 69.3, so it reflects about 69 percent of the light that hits it.
Colors that go with Blue Allure
Four Benjamin Moore colors picked for Blue Allure by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Blue Allure, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Soar | SW 6799 | 70 | 1.2 | very close |
| Behr | Serene Sky | 540C-2 | 72.5 | 0.9 | indistinguishable |
| Valspar | Rain Dance | 5001-9A | 68 | 0.6 | indistinguishable |
| PPG Paints | Surf's Up | 1236-3 | 73 | 1.2 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore blue colors nearest to Blue Allure (LRV 69.3) by LRV.
Lighter than Blue Allure
Darker than Blue Allure
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 771 |
| Hex | #C0DFE7 |
| RGB | 192, 223, 231 |
| HSL | 192°, 45%, 83% |
| LRV (light reflectance value) | 69.3 |
| Lab L*, a*, b* | 86.9, -8.5, -7.3 |
| Undertone | Cool |
| Temperature | cool |
| Color family | Blue |
Same paint, two kinds of light
Blue Allure (BM 771), published as #C0DFE7
#ADD5E5
#D4E9E7
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Blue Allure (BM 771)?
- Blue Allure has an LRV of 69.3. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Blue Allure is a light color.
- What is the closest match to Blue Allure in another brand?
- Rain Dance (Valspar 5001-9A) from Valspar, at a deltaE of 0.6 (indistinguishable).
- Is Blue Allure warm or cool?
- Benjamin Moore lists Blue Allure as cool, with a Cool undertone. Its Lab b* value is -7.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.