Americana (BM 770)
Illustrative room. Screen colors vary; test a sample before you paint.
Americana (BM 770) is a very deep, cool blue from Benjamin Moore: LRV 17.2, so it reflects about 17 percent of the light that hits it.
Colors that go with Americana
Four Benjamin Moore colors picked for Americana by this site's color math: a trim white, a deeper blue, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Americana, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Loch Blue | SW 6502 | 16 | 3.7 | noticeably different |
| Behr | Blue Luxury | S-G-520 | 14.8 | 0.4 | indistinguishable |
| Valspar | Pacific Pleasure | 5009-10 | 13 | 3.3 | noticeably different |
| PPG Paints | Bimini Blue | 1235-7 | 16 | 3.7 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore blue colors nearest to Americana (LRV 17.2) by LRV.
Lighter than Americana
Darker than Americana
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 770 |
| Hex | #007594 |
| RGB | 0, 117, 148 |
| HSL | 193°, 100%, 29% |
| LRV (light reflectance value) | 17.2 |
| Lab L*, a*, b* | 45.4, -16.1, -24.6 |
| Undertone | Cool Blue |
| Temperature | cool |
| Color family | Blue |
Same paint, two kinds of light
Americana (BM 770), published as #007594
#006C92
#387E94
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Americana (BM 770)?
- Americana has an LRV of 17.2. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Americana is a very deep color.
- What is the closest match to Americana in another brand?
- Blue Luxury (Behr S-G-520) from Behr, at a deltaE of 0.4 (indistinguishable).
- Is Americana warm or cool?
- Benjamin Moore lists Americana as cool, with a Cool Blue undertone. Its Lab b* value is -24.6; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.