Cupcake (BM 2099-20)
Illustrative room. Screen colors vary; test a sample before you paint.
Cupcake (BM 2099-20) is a very deep, warm brown from Benjamin Moore: LRV 9.8, so it reflects about 10 percent of the light that hits it.
Colors that go with Cupcake
Four Benjamin Moore colors picked for Cupcake by this site's color math: a trim white, a deeper brown, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Cupcake, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Brevity Brown | SW 6068 | 10 | 2.8 | noticeably different |
| Behr | Brown Velvet | N160-7 | 9.3 | 1.3 | very close |
| Valspar | Cowboy Suede | 2011-6 | 11 | 2.6 | noticeably different |
| PPG Paints | Bird House Brown | 1072-7 | 8 | 2.0 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore brown colors nearest to Cupcake (LRV 9.8) by LRV.
Lighter than Cupcake
Darker than Cupcake
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2099-20 |
| Hex | #734D3E |
| RGB | 115, 77, 62 |
| HSL | 17°, 30%, 35% |
| LRV (light reflectance value) | 9.8 |
| Lab L*, a*, b* | 36.6, 14.1, 15.4 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Brown |
Same paint, two kinds of light
Cupcake (BM 2099-20), published as #734D3E
#65453D
#81563D
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Cupcake (BM 2099-20)?
- Cupcake has an LRV of 9.8. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Cupcake is a very deep color.
- What is the closest match to Cupcake in another brand?
- Brown Velvet (Behr N160-7) from Behr, at a deltaE of 1.3 (very close).
- Is Cupcake warm or cool?
- Benjamin Moore lists Cupcake as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 15.4; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.