Wild Pink (BM 2080-40)

Wild Pink BM 2080-40#D07991, LRV 29.7
Living room with walls painted Benjamin Moore Wild Pink 2080-40 (simulated)
Living room, walls in Wild Pink

Illustrative room. Screen colors vary; test a sample before you paint.

Wild Pink (BM 2080-40) is a deep, neutral pink from Benjamin Moore: LRV 29.7, so it reflects about 30 percent of the light that hits it.

Colors that go with Wild Pink

Four Benjamin Moore colors picked for Wild Pink by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Wild Pink, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsTuberoseSW 6578302.8noticeably different
BehrLittle Bow PinkP130-530.61.9very close
ValsparPeruvian Pom Pom1006-3C301.0very close
PPG PaintsRazzberries1183-5281.3very close

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2080-40
Hex#D07991
RGB208, 121, 145
HSL343°, 48%, 65%
LRV (light reflectance value)29.7
Lab L*, a*, b*60.9, 36.8, 1.9
UndertoneWarm Red
Temperatureneutral
Color familyPink

Same paint, two kinds of light

Wild Pink (BM 2080-40), published as #D07991

North light (cool, indirect)
#C0708F
South light (warm, direct)
#E08291

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Wild Pink (BM 2080-40)?
Wild Pink has an LRV of 29.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Wild Pink is a deep color.
What is the closest match to Wild Pink in another brand?
Peruvian Pom Pom (Valspar 1006-3C) from Valspar, at a deltaE of 1.0 (very close).
Is Wild Pink warm or cool?
Benjamin Moore lists Wild Pink as neutral, with a Warm Red undertone. Its Lab b* value is 1.9; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

Published . Updated .