Orange Juice (BM 2017-10)
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Orange Juice (BM 2017-10) is a deep, warm orange from Benjamin Moore: LRV 37.7, so it reflects about 38 percent of the light that hits it.
Colors that go with Orange Juice
Four Benjamin Moore colors picked for Orange Juice by this site's color math: a trim white, a deeper orange, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Orange Juice, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Carnival | SW 6892 | 36 | 3.3 | noticeably different |
| Behr | Mango Madness | S-G-280 | 39.8 | 2.5 | noticeably different |
| Valspar | Orange Fruit | 2011-1 | 40 | 1.4 | very close |
| PPG Paints | Dynamo | 17-22 | 39 | 4.1 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore orange colors nearest to Orange Juice (LRV 37.7) by LRV.
Lighter than Orange Juice
Darker than Orange Juice
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2017-10 |
| Hex | #F98A0C |
| RGB | 249, 138, 12 |
| HSL | 32°, 95%, 51% |
| LRV (light reflectance value) | 37.7 |
| Lab L*, a*, b* | 68.3, 35.5, 72.7 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Orange |
Same paint, two kinds of light
Orange Juice (BM 2017-10), published as #F98A0C
#EA8013
#FF9400
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Orange Juice (BM 2017-10)?
- Orange Juice has an LRV of 37.7. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Orange Juice is a deep color.
- What is the closest match to Orange Juice in another brand?
- Orange Fruit (Valspar 2011-1) from Valspar, at a deltaE of 1.4 (very close).
- Is Orange Juice warm or cool?
- Benjamin Moore lists Orange Juice as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 72.7; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.