Summer Sun Pink (BM 2012-40)

Summer Sun Pink BM 2012-40#FE9989, LRV 44.6
Living room with walls painted Benjamin Moore Summer Sun Pink 2012-40 (simulated)
Living room, walls in Summer Sun Pink

Illustrative room. Screen colors vary; test a sample before you paint.

Summer Sun Pink (BM 2012-40) is a medium, warm orange from Benjamin Moore: LRV 44.6, so it reflects about 45 percent of the light that hits it.

Colors that go with Summer Sun Pink

Four Benjamin Moore colors picked for Summer Sun Pink by this site's color math: a trim white, a deeper orange, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Summer Sun Pink, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsCharismaSW 6605413.2noticeably different
BehrFruit Shake180B-445.12.4noticeably different
ValsparPoppy Petal2001-1C472.9noticeably different
PPG PaintsCoral Serenade1193-5493.8noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2012-40
Hex#FE9989
RGB254, 153, 137
HSL8°, 98%, 77%
LRV (light reflectance value)44.6
Lab L*, a*, b*73.3, 36.1, 24.6
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyOrange

Same paint, two kinds of light

Summer Sun Pink (BM 2012-40), published as #FE9989

North light (cool, indirect)
#EE8F88
South light (warm, direct)
#FFA388

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Summer Sun Pink (BM 2012-40)?
Summer Sun Pink has an LRV of 44.6. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Summer Sun Pink is a medium color.
What is the closest match to Summer Sun Pink in another brand?
Fruit Shake (Behr 180B-4) from Behr, at a deltaE of 2.4 (noticeably different).
Is Summer Sun Pink warm or cool?
Benjamin Moore lists Summer Sun Pink as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 24.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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