Flame (BM 2012-20)

Flame BM 2012-20#E75136, LRV 21.5
Living room with walls painted Benjamin Moore Flame 2012-20 (simulated)
Living room, walls in Flame

Illustrative room. Screen colors vary; test a sample before you paint.

Flame (BM 2012-20) is a deep, warm red from Benjamin Moore: LRV 21.5, so it reflects about 21 percent of the light that hits it.

Colors that go with Flame

Four Benjamin Moore colors picked for Flame by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Flame, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsObstinate OrangeSW 6884214.8noticeably different
BehrVolcanic BlastS-G-21023.22.2very close
ValsparAutumn Blaze2002-1A263.9noticeably different
PPG PaintsCandy Corn17-16244.6noticeably different

Lighter and darker in Benjamin Moore

Color data

BrandBenjamin Moore
Color code2012-20
Hex#E75136
RGB231, 81, 54
HSL9°, 79%, 56%
LRV (light reflectance value)21.5
Lab L*, a*, b*55.2, 56.7, 46.6
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Flame (BM 2012-20), published as #E75136

North light (cool, indirect)
#D84736
South light (warm, direct)
#F65B34

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Flame (BM 2012-20)?
Flame has an LRV of 21.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Flame is a deep color.
What is the closest match to Flame in another brand?
Volcanic Blast (Behr S-G-210) from Behr, at a deltaE of 2.2 (very close).
Is Flame warm or cool?
Benjamin Moore lists Flame as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 46.6; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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