Genuine Pink (BM 2005-40)
Illustrative room. Screen colors vary; test a sample before you paint.
Genuine Pink (BM 2005-40) is a deep, warm pink from Benjamin Moore: LRV 30, so it reflects about 30 percent of the light that hits it.
Colors that go with Genuine Pink
Four Benjamin Moore colors picked for Genuine Pink by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Genuine Pink, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Memorable Rose | SW 6311 | 33 | 3.1 | noticeably different |
| Behr | Enamored | M150-5 | 28.3 | 0.9 | indistinguishable |
| Valspar | Doric Pink | 1008-3C | 30 | 1.8 | very close |
| PPG Paints | Cranberry | 1051-5 | 25 | 4.2 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Genuine Pink (LRV 30) by LRV.
Lighter than Genuine Pink
Darker than Genuine Pink
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 2005-40 |
| Hex | #C78086 |
| RGB | 199, 128, 134 |
| HSL | 355°, 39%, 64% |
| LRV (light reflectance value) | 30 |
| Lab L*, a*, b* | 61.1, 28.2, 8.2 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Pink |
Same paint, two kinds of light
Genuine Pink (BM 2005-40), published as #C78086
#B87784
#D78986
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
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Common questions
- What is the LRV of Genuine Pink (BM 2005-40)?
- Genuine Pink has an LRV of 30. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Genuine Pink is a deep color.
- What is the closest match to Genuine Pink in another brand?
- Enamored (Behr M150-5) from Behr, at a deltaE of 0.9 (indistinguishable).
- Is Genuine Pink warm or cool?
- Benjamin Moore lists Genuine Pink as warm, with a Warm undertone. Its Lab b* value is 8.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.