Milano Red (BM 1313)
Illustrative room. Screen colors vary; test a sample before you paint.
Milano Red (BM 1313) is a deep, warm red from Benjamin Moore: LRV 23.5, so it reflects about 24 percent of the light that hits it.
Colors that go with Milano Red
Four Benjamin Moore colors picked for Milano Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Milano Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Grenadine | SW 6592 | 26 | 3.2 | noticeably different |
| Behr | Italiano Rose | 140B-6 | 23.1 | 1.5 | very close |
| Valspar | Berrylicious | 1005-1A | 20 | 3.5 | noticeably different |
| PPG Paints | Cranberry Splash | 1185-6 | 22 | 2.4 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore red colors nearest to Milano Red (LRV 23.5) by LRV.
Lighter than Milano Red
Darker than Milano Red
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1313 |
| Hex | #D85C66 |
| RGB | 216, 92, 102 |
| HSL | 355°, 61%, 60% |
| LRV (light reflectance value) | 23.5 |
| Lab L*, a*, b* | 55.3, 49.5, 19.1 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Milano Red (BM 1313), published as #D85C66
#C95365
#E76566
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
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Common questions
- What is the LRV of Milano Red (BM 1313)?
- Milano Red has an LRV of 23.5. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Milano Red is a deep color.
- What is the closest match to Milano Red in another brand?
- Italiano Rose (Behr 140B-6) from Behr, at a deltaE of 1.5 (very close).
- Is Milano Red warm or cool?
- Benjamin Moore lists Milano Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 19.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.