Deep Mauve (BM 1265)
Illustrative room. Screen colors vary; test a sample before you paint.
Deep Mauve (BM 1265) is a very deep, warm pink from Benjamin Moore: LRV 19.9, so it reflects about 20 percent of the light that hits it.
Colors that go with Deep Mauve
Four Benjamin Moore colors picked for Deep Mauve by this site's color math: a trim white, a deeper pink, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Deep Mauve, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Rose Brocade | SW 0004 | 19 | 0.9 | indistinguishable |
| Behr | Mulled Wine | 150F-5 | 19.7 | 1.5 | very close |
| Valspar | Fruitwood | 1006-7B | 18 | 1.9 | very close |
| PPG Paints | Clay Ridge | 1053-6 | 18 | 2.8 | noticeably different |
Lighter and darker in Benjamin Moore
The Benjamin Moore pink colors nearest to Deep Mauve (LRV 19.9) by LRV.
Lighter than Deep Mauve
Darker than Deep Mauve
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 1265 |
| Hex | #996E6F |
| RGB | 153, 110, 111 |
| HSL | 359°, 17%, 52% |
| LRV (light reflectance value) | 19.9 |
| Lab L*, a*, b* | 50.8, 17.2, 6.2 |
| Undertone | Warm |
| Temperature | warm |
| Color family | Pink |
Same paint, two kinds of light
Deep Mauve (BM 1265), published as #996E6F
#8A656D
#A8776F
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Deep Mauve (BM 1265)?
- Deep Mauve has an LRV of 19.9. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Deep Mauve is a very deep color.
- What is the closest match to Deep Mauve in another brand?
- Rose Brocade (SW 0004) from Sherwin-Williams, at a deltaE of 0.9 (indistinguishable).
- Is Deep Mauve warm or cool?
- Benjamin Moore lists Deep Mauve as warm, with a Warm undertone. Its Lab b* value is 6.2; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.