Hugs & Kisses (BM 097)
Illustrative room. Screen colors vary; test a sample before you paint.
Hugs & Kisses (BM 097) is a medium, warm orange from Benjamin Moore: LRV 49, so it reflects about 49 percent of the light that hits it.
Colors that go with Hugs & Kisses
Four Benjamin Moore colors picked for Hugs & Kisses by this site's color math: a trim white, a deeper orange, a quiet contrast from another family, a dark accent. Benjamin Moore did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Hugs & Kisses, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Tangerine | SW 6640 | 50 | 2.4 | noticeably different |
| Behr | Autumn Mist | 250D-4 | 54.1 | 1.8 | very close |
| Valspar | Warm Cider | 2003-1C | 51 | 1.5 | very close |
| PPG Paints | Orange Liqueur | 1198-4 | 48 | 1.5 | very close |
Lighter and darker in Benjamin Moore
The Benjamin Moore orange colors nearest to Hugs & Kisses (LRV 49) by LRV.
Lighter than Hugs & Kisses
Darker than Hugs & Kisses
Color data
| Brand | Benjamin Moore |
|---|---|
| Color code | 097 |
| Hex | #EEAF84 |
| RGB | 238, 175, 132 |
| HSL | 24°, 76%, 73% |
| LRV (light reflectance value) | 49 |
| Lab L*, a*, b* | 76.4, 17.9, 31.1 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Orange |
Same paint, two kinds of light
Hugs & Kisses (BM 097), published as #EEAF84
#DFA583
#FEB983
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Benjamin Moore
More from Benjamin Moore
Common questions
- What is the LRV of Hugs & Kisses (BM 097)?
- Hugs & Kisses has an LRV of 49. LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Hugs & Kisses is a medium color.
- What is the closest match to Hugs & Kisses in another brand?
- Warm Cider (Valspar 2003-1C) from Valspar, at a deltaE of 1.5 (very close).
- Is Hugs & Kisses warm or cool?
- Benjamin Moore lists Hugs & Kisses as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 31.1; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: LRV and hex as published by the manufacturer, via PaintDB (CC BY 4.0). Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.