Plush Purple (Behr S570-7A)
Illustrative room. Screen colors vary; test a sample before you paint.
Plush Purple (Behr S570-7A) is a very deep, cool purple from Behr: LRV 10.5, so it reflects about 11 percent of the light that hits it.
Colors that go with Plush Purple
Four Behr colors picked for Plush Purple by this site's color math: a trim white, a deeper purple, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Plush Purple, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Ripe Berry | SW 9689 | 10 | 1.4 | very close |
| Benjamin Moore | Mythic | CSP-510 | 12 | 3.4 | noticeably different |
| Valspar | Boysenberry Jam | 4002-4C | 12 | 1.7 | very close |
| PPG Paints | Purple Parlor | 13-17 | 9 | 1.9 | very close |
Lighter and darker in Behr
The Behr purple colors nearest to Plush Purple (LRV 10.5 (estimated)) by LRV.
Lighter than Plush Purple
Darker than Plush Purple
Color data
| Brand | Behr |
|---|---|
| Color code | S570-7A |
| Hex | #5E5967 |
| RGB | 94, 89, 103 |
| HSL | 261°, 7%, 38% |
| LRV (light reflectance value) | 10.5 (estimated from the hex) |
| Lab L*, a*, b* | 38.7, 5.0, -7.3 |
| Undertone | Cool |
| Temperature | cool |
| Color family | Purple |
Same paint, two kinds of light
Plush Purple (Behr S570-7A), published as #5E5967
#4E5065
#6E6267
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Plush Purple (Behr S570-7A)?
- Plush Purple has an LRV of 10.5 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Plush Purple is a very deep color.
- What is the closest match to Plush Purple in another brand?
- Ripe Berry (SW 9689) from Sherwin-Williams, at a deltaE of 1.4 (very close).
- Is Plush Purple warm or cool?
- Behr lists Plush Purple as cool, with a Cool undertone. Its Lab b* value is -7.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.