Moroccan Ruby (Behr S140-6)

Moroccan Ruby Behr S140-6#8D504B, LRV 11.9 (estimated)
Living room with walls painted Behr Moroccan Ruby S140-6 (simulated)
Living room, walls in Moroccan Ruby

Illustrative room. Screen colors vary; test a sample before you paint.

Moroccan Ruby (Behr S140-6) is a very deep, warm red from Behr: LRV 11.9, so it reflects about 12 percent of the light that hits it.

Colors that go with Moroccan Ruby

Three Behr colors picked for Moroccan Ruby by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Moroccan Ruby, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsToile RedSW 0006121.3very close
Benjamin MooreSt. George RedCW-24514.10.5indistinguishable
ValsparDecadent Red2002-5A122.2very close
PPG PaintsCherokee Red13-02112.7noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codeS140-6
Hex#8D504B
RGB141, 80, 75
HSL5°, 31%, 42%
LRV (light reflectance value)11.9 (estimated from the hex)
Lab L*, a*, b*41.1, 25.0, 14.1
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed

Same paint, two kinds of light

Moroccan Ruby (Behr S140-6), published as #8D504B

North light (cool, indirect)
#7F474A
South light (warm, direct)
#9B594B

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

Similar shades from Behr

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Common questions

What is the LRV of Moroccan Ruby (Behr S140-6)?
Moroccan Ruby has an LRV of 11.9 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Moroccan Ruby is a very deep color.
What is the closest match to Moroccan Ruby in another brand?
St. George Red (BM CW-245) from Benjamin Moore, at a deltaE of 0.5 (indistinguishable).
Is Moroccan Ruby warm or cool?
Behr lists Moroccan Ruby as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 14.1; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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