Forbidden Red (Behr PPU1-10)
Illustrative room. Screen colors vary; test a sample before you paint.
Forbidden Red (Behr PPU1-10) is a very deep, warm red from Behr: LRV 10.2, so it reflects about 10 percent of the light that hits it.
Colors that go with Forbidden Red
Three Behr colors picked for Forbidden Red by this site's color math: a trim white, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.
Closest match in every other brand
Each brand's closest color to Forbidden Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.
| Brand | Closest color | Code | LRV | deltaE | How close |
|---|---|---|---|---|---|
| Sherwin-Williams | Luxurious Red | SW 6314 | 9 | 3.9 | noticeably different |
| Benjamin Moore | Maple Leaf Red | 2084-20 | 10.8 | 2.0 | very close |
| Valspar | Perennial Red | 1010-4 | 9 | 3.3 | noticeably different |
| PPG Paints | Crazed Cranberry | 13-12 | 10 | 1.8 | very close |
Lighter and darker in Behr
The Behr red colors nearest to Forbidden Red (LRV 10.2 (estimated)) by LRV.
Lighter than Forbidden Red
Darker than Forbidden Red
Color data
| Brand | Behr |
|---|---|
| Color code | PPU1-10 |
| Hex | #8A4646 |
| RGB | 138, 70, 70 |
| HSL | 0°, 33%, 41% |
| LRV (light reflectance value) | 10.2 (estimated from the hex) |
| Lab L*, a*, b* | 38.3, 28.8, 13.3 |
| Undertone | Warm Yellow-Red |
| Temperature | warm |
| Color family | Red |
Same paint, two kinds of light
Forbidden Red (Behr PPU1-10), published as #8A4646
#7C3E45
#984F46
These swatches and the rooms above are a simulation, not a measurement. How the visualizer works
Similar shades from Behr
More from Behr
Common questions
- What is the LRV of Forbidden Red (Behr PPU1-10)?
- Forbidden Red has an LRV of 10.2 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Forbidden Red is a very deep color.
- What is the closest match to Forbidden Red in another brand?
- Crazed Cranberry (PPG 13-12) from PPG Paints, at a deltaE of 1.8 (very close).
- Is Forbidden Red warm or cool?
- Behr lists Forbidden Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 13.3; a higher b* is warmer and yellower, a lower one cooler and bluer.
Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.