Pomegranate Red (Behr PPH-66)

Pomegranate Red Behr PPH-66#B53D45, LRV 13.6 (estimated)Also sold as PPH-66 (HISP) Rojo Granada
Living room with walls painted Behr Pomegranate Red PPH-66 (simulated)
Living room, walls in Pomegranate Red

Illustrative room. Screen colors vary; test a sample before you paint.

Pomegranate Red (Behr PPH-66) is a very deep, warm red from Behr: LRV 13.6, so it reflects about 14 percent of the light that hits it.

Colors that go with Pomegranate Red

Four Behr colors picked for Pomegranate Red by this site's color math: a trim white, a deeper red, a quiet contrast from another family, a dark accent. Behr did not choose these pairings.

Closest match in every other brand

Each brand's closest color to Pomegranate Red, ranked by CIEDE2000 (deltaE): under 1.0 is indistinguishable, 1.0 to 2.3 very close, 2.3 to 5 noticeably different, over 5 clearly different.

BrandClosest colorCodeLRVdeltaEHow close
Sherwin-WilliamsRed TomatoSW 6607143.3noticeably different
Benjamin MooreLadybug Red132213.61.1very close
ValsparBright Red1010-2131.7very close
PPG PaintsRed Gumball1187-7122.4noticeably different

Lighter and darker in Behr

Color data

BrandBehr
Color codePPH-66
Hex#B53D45
RGB181, 61, 69
HSL356°, 50%, 47%
LRV (light reflectance value)13.6 (estimated from the hex)
Lab L*, a*, b*43.6, 49.0, 22.3
UndertoneWarm Yellow-Red
Temperaturewarm
Color familyRed
Also sold asPPH-66 (HISP) Rojo Granada

Same paint, two kinds of light

Pomegranate Red (Behr PPH-66), published as #B53D45

North light (cool, indirect)
#A73444
South light (warm, direct)
#C44644

These swatches and the rooms above are a simulation, not a measurement. How the visualizer works

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Common questions

What is the LRV of Pomegranate Red (Behr PPH-66)?
Pomegranate Red has an LRV of 13.6 (estimated from its hex value). LRV runs from 0 (black) to 100 (pure white) and measures the share of light a surface reflects, so Pomegranate Red is a very deep color.
What is the closest match to Pomegranate Red in another brand?
Ladybug Red (BM 1322) from Benjamin Moore, at a deltaE of 1.1 (very close).
Is Pomegranate Red warm or cool?
Behr lists Pomegranate Red as warm, with a Warm Yellow-Red undertone. Its Lab b* value is 22.3; a higher b* is warmer and yellower, a lower one cooler and bluer.

Sources: hex as published by the manufacturer, via PaintDB (CC BY 4.0); LRV is not published by Behr for this color and is estimated here from the color's own hex value. Color differences are CIEDE2000 values computed by this site from the hex values (data snapshot 2026-10-01). Color names and codes belong to their manufacturers.

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